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Guerrilla Marketing

 

This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.

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Email Campaign

 

Particular groups of customers can be targeted or even individuals.

The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted).

Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.

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Websites                   

                                                                                                                    The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company's marketing campaign, it costs next to nothing to do so. Your website will be the center of your company's online presence; through it, you advertise your business around the Web on social networking sites. 

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house.A website is online and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company's business hours. Your website can sell products at any time. Potential customers are not restricted to business hours. 

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Brand Recognition

 

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business and coincides with the development of a company motto or slogan and other visual representations. Having an effective logo can benefit your company.

Many businesses fall victim to monotony when it comes to showcasing their brand to their customers. Things like business cards definitely do serve a purpose, but think of the last time you got a business card. Chances are, it is now resting in a metaphorical graveyard of similar business cards within your wallet. Point being, they don't stand out to a customer. However, handing out a tangible and, most importantly, useful product to a customer can show a customer that your business really cares about trying to help them throughout their day-to-day life while still reminding them of your business's existence.

© 2019 by Yellow Bird Media Group

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